Social Media Marketing, Your Chiropractic Clinic, and You
Social Media is the “hottest” topic on the Internet today. If you’ve been thinking about getting on board, but don’t know where the platform is, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.” Then you can make up your mind whether or not to add Social Media to your chiropractic marketing strategy.
Social media marketing is probably very much like, and entirely unlike, any chiropractic marketing strategy you’ve considered. In the “very much like” category, you wouldn’t try any type of marketing plan without taking the time to understand what you’re doing and what you want to get from it. What are your goals? Once you’re clear about what you want, you’ll be able to use social media to your biggest advantage.
When you are ready to begin your social media effort, but before you start, it will be crucial for you to make sure that you “own your name” on all the social media outlets, which is to say, be certain that your name or the name of your clinic is attainable so that you can use the identical same name on each and every one of the social channels you decide to use. When you’re ready, there’s a service, which is totally free, that can help you with your search. That who is knowem.com. This service will find out where your name is and/or if it’s attainable or not on a substantial number of social media sites.
When you have “captured” all of your social media accounts, the next step is to choose where you want to be active. Because you have a clinic to run and patients to see, starting with only a few social media sites is best and may end up being all you’ll need. That way you won’t get unduly busy in too many channels. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube
What successful social media activity will do for you is build a true presence in your community. What you should never do “sell” on your social media sites, that means don’t sell your clinic, don’t sell services or products, don’t sell anything! The objective of social media is for you to go out and network with the community. By all means, let them become aware what you do, but do it by participating in the conversation. There is truly no difference between the way social networking works and the way you normally network offline. It is important to be clear on this point, people on social media do not want to be sold to! What might be useful to think of social media sites like a neighborhood backyard barbecue. People are standing around talking about who they are and what they do, and then someone asks you what you do. Or, perhaps you start the conversation by (just) saying, “Hi, I’m Dr. ____. The same kind of interaction applies with social media. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that get potential patients interested in the who that’s you!
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